100+ experter delar med sig av sitt bästa tips för att skapa bra marknadsföringsvideor

Vi vet alla hur effektiv och engagerande videomarknadsföring är. Det råder ingen tvekan om att det numera är absolut nödvändigt att inkludera videor i varumärkes- och produktmarknadsföringskampanjer för att göra dem enormt framgångsrika.

Men huvudfrågan är fortfarande olöst:hur skapar man en perfekt video som får din produkt att sticka ut för publiken? Vi bad 100+ experter att dela med sig av deras #1 tips för att skapa bra marknadsföringsvideor. Deras samlade insikter delas in i 12 ämnen. Läs vidare för att veta vad de sa!

• 1. Gör efterforskningen och känn din publik
• 2. Planera framåt
• 3. Utnyttja kraften i berättelser
• 4. Fånga uppmärksamheten direkt
• 5. Försök inte att vara perfekt eller för seriös
• 6. Detaljer gör skillnaden
• 7. Få kontakt med tittare på mänsklig nivå
• 8. Håll det kortfattat
• 9. Ta itu med verkliga problem
• 10. Omfamna ditt varumärke
• 11. Inkludera bildtexter
• 12. Marknadsför klokt

Gör efterforskningen och känn din publik

Christopher S. Penn

Medgrundare av TrustInsights, författare och talare

cspenn

Mitt bästa tips för att skapa bra marknadsföringsvideor är att titta på den data du redan har. Och var uppmärksam på innehållet som redan resonerar med din publik genom att använda din egen analys som Google Analytics för att titta på tidigare blogginlägg som har gjort bra resultat och tidigare e-postmeddelanden från ditt e-postmarknadsföringssystem.

Du kan använda saker som Google Trender, dina SEO-verktyg som du väljer, men titta på vad publiken vill ha av dig, från leverantörer som du, från företag som du. Titta på vad folk ställer frågor om och svara på dessa frågor.

Det finns inget enklare sätt att skapa bra marknadsföringsvideor än att ge människor vad de vill ha, vad de behöver för att göra sitt jobb bättre. På så sätt är du mycket mindre självreklam, du är mycket mer hjälpsam och människor kommer att njuta av att förstå värdet som du ger, vilket du visade genom att vara hjälpsam. Du kan inte gå fel med att vara hjälpsam som min vän Chris Brogan säger:"alla möjligheter att vara hjälpsamma är en möjlighet att göra affärer."

Så var hjälpsam. Fokusera på de frågor som folk ställer dig, eller företag som du i sociala medier, SEO, e-post och din egen analys för att skapa de bästa marknadsföringsvideorna du kan.

Christopher S. Penn är en auktoritet inom analys, digital marknadsföring och marknadsföringsteknologi. En erkänd tankeledare, bästsäljande författare och huvudtalare, han har format fyra nyckelfält i marknadsföringsbranschen:Google Analytics-användning, datadriven marknadsföring och PR, modern e-postmarknadsföring och artificiell intelligens/maskininlärning inom marknadsföring.

Mariah Liszewski

webbplatsstrateg och konsult

mariahmagazinestudio

Helt klart, det viktigaste direkt när det kommer till att skapa videor för marknadsföringsändamål eller för ditt företag i allmänhet, är att veta VEM du pratar med.

Det börjar som en grundläggande fråga att fråga "vem är den här videon skapad för? Vem är målgruppen?” men då måste man komma djupare än så.

Du måste inte bara veta VEM de är, utan du måste veta VAD deras problem är. Var kämpar de just nu? Vilka är deras smärtpunkter? Hur beskriver DE sina smärtpunkter? Vilka lösningar är de öppna för? Vilken budget har de sannolikt?

Ju mer du VET om ditt folk, desto mer kan du verkligen få kontakt med dem. Och ju mer du får kontakt med dem, desto mer engagemang får du.

För i slutet av dagen köper människor från människor som vi känner, gillar och litar på. Så framåt, även om din video har ett perfekt varumärke med fantastisk kvalitet, men du har missat märket på din målgrupp, kommer din video inte att fylla så mycket som den kunde ha gjort.

Mariah Liszewski är en webbplatsstrateg och konsult på mariahmagazine.com där hon hjälper onlinebizägare att få mer webbplatstrafik och förbättra sin SEO genom att skapa en webbplatsstrategi som är unik för deras ideala målgrupp.

Viveka von Rosen

LinkedInExpert och medgrundare av Vengreso

linkedinexpert

Här är mitt ninjatrick i nio steg när jag delar inbyggd video på LinkedIn (det fungerar även för alla andra former av uppdateringar!):

1. Använd HELT de 1200 tecken du har i beskrivningsavsnittet. Varför? Eftersom vi har sett om och om igen att LinkedIn-publiken svarar på längre beskrivningsavsnitt OCH jag tror att LinkedIns algoritm tar upp de sökord som kan vara inbäddade. (Som #Hashtags och @Mentions)
2. Adressa vem som kan vara intresserad av artikeln (köparens persona)
3. Berätta för dem vad innehållet handlar om (kanske i punktform)
4. Berätta för dem hur lång tid det tar att granska artikeln eller videon eller dokumentet
5. Använd en CTA för att "lämna en kommentar nedan" (eller klicka dig vidare eller läs eller vad som helst)
6. Använd emojis för att dra uppmärksamhet
7. @Nämn alla som är relevanta för inlägget (företag eller individer)
8. Använd 1 #Unik hashtag och två #populära hashtaggar (som #VengresoPics, #ContentMarketing, #LinkedInTips)
9. Dela med dina kollegor och influencers och be dem att dela det också.

Detta kommer exponentiellt att öka visningarna av ditt innehåll på LinkedIn och öka synlighet för ditt företag.

Viveka von Rosen är en av grundarna av Vengreso, den största leverantören av fullspektrum digitala försäljningstransformationslösningar. Känd som @LinkedInExpert, hon är författaren till bästsäljande LinkedIn Marketing:An Hour a Day &LinkedIn:101 Ways to Rock Your Personal Brand!”.

Mitt Ray

Grundare av Social Marketing Writing

mittray

Mitt bästa tips är att göra mycket research för att ta reda på vilken typ av videor din publik vill se. Ta reda på om de föredrar handledningar, intervjuer, fallstudier, screencasts eller någon annan typ av video.

Skapa sedan flera videor med de mest föredragna alternativen under en eller två månader och analysera sedan resultaten för att se vilken typ av videor som fungerar bäst.

Efter det kan du använda data för att skala din videoproduktion och bara skapa videor (i format) som ger de bästa resultaten för ditt företag.

Mitt Ray är grundaren av Social Marketing Writing.

Darcy Schuller

Digital marknadsföring och varumärkesstrateg, talare och författare

darcyschuller

Lär känna din publik!

Ju mer du vet om din målgrupp (vem de är, vad de gillar och inte gillar, vad som motiverar dem, vilka behov de har, etc.) desto bättre blir du på att skapa en video som fångar deras uppmärksamhet. Och för att göra det måste din video vara relevant och relaterbar till din målgrupp inom de första sekunderna.

Det handlar om att skapa rätt budskap till rätt målgrupp. Det är så du säkerställer att din video är anmärkningsvärd!

Darcy Schuller är Digital Marketing Director på Suvonni, en digital marknadsföringsbyrå i boutiquestil. Darcy är en dynamisk digital marknadsförings- och varumärkesstrateg, idéledare för kreativ marknadsföring och engagerande talare och skribent.

XayLi Barclay

Konsult för videomarknadsföring

xaylibarclay

Mitt videotips nummer 1 skulle vara att använda kunskapsbaserat innehåll för att få din publik att känna, gilla och lita på dig tillräckligt mycket för att köpa av dig.

Varför ska du göra detta? För att rätt utbildning är lika med försäljning. Här är en formel som jag skapade som jag vill att du ska komma ihåg:

DITT FÖRETAG DIN IDEELLA KUND =FÖRSÄLJNING

1. Din kund kanske inte vet att de behöver dina produkter och tjänster.
2. De kanske inte är medvetna om smärtan som de upplever just nu
3. De kanske inte heller vet att du är personen som har en lösning för den smärtan.

Det är här jag tycker om att använda exceptionella bilder och information för att attrahera, utbilda och underhålla min ideala kund eller klient. Detta hjälper dem att:

• Inse att de har en framträdande smärta
• Läs mer om hur de förlorar och vad som är möjligt
• Lär dig att det finns en lösning
• Lär känna mig/företaget som experten och den person som kommer att lindra den smärtan

XayLi Barclay är en videomarknadsföringskonsult, Thinkific Online Course-expert och skapare av Start Shoot Grow Video Academy.

Zontee Hou

digital marknadsföringskonsult och talare

ZonteeHou

Titta på dina topppresterande blogginlägg, artiklar och e-böcker som en bra inspirationskälla för marknadsföringsvideor. Att ta fram insikter från innehållet och omvandla dem till videor som har texten på skärmen, medföljande bilder och voiceover kan vara ett billigt sätt att få ut mer av ditt högpresterande innehåll.

Plus att återkallelsen ökar med bilder! Enligt Dr. John Medina, en utvecklingsmolekylär biolog, kommer vi bara ihåg 10 % av informationen i genomsnitt tre dagar senare, när vi bara får veta den informationen; lägg till en relevant bild så kan vi återkalla 65 % av den informationen tre dagar senare.

Zontee Hou är en av TopRanks 50 mest inflytelserika innehållsmarknadsförare, en digital marknadsföringsexpert som arbetar med stora varumärken som co-lead of consulting för Jay Baer's Convince &Convert, och rådgivare till små och medelstora företag genom hennes Brooklyn-baserade byrå, Media Volery .

Subrat Kar

Medgrundare och VD för Vidooly, Digital Video and Audience Insights Specialist

subratkar

Förstå publiken och plattformen är mycket viktiga för att göra en bra marknadsföringsvideo.

Subrat Kar är medgrundare och VD för Vidooly, specialist på digital video och publikinsikter.

Liza Gangi Heiskell

Videoproducent på InnerAction Media

InnerActionMedia

Som videoproducent på InnerAction Media tror jag att att känna till och förstå ämnet (företag eller individ) är det bästa sättet att skapa en bra marknadsföringsvideo eftersom du kommer att ha förmågan att uttrycka sin berättelse på det mest effektfulla sättet .

Om du till exempel arbetar inom sjukvården, skapar du en relation genom att producera videor som visar upp dina sjuksköterskor, läkare eller kontorspersonal. Från vår egen reklamerfarenhet genererar doktorsvideor mest engagemang. Konsumenter ÄLSKAR att kunna berömma dem och dela med sig av sina erfarenheter. Du kommer att bli förvånad över hur många delningar, gilla-markeringar och kärlekar en doktorsvideo får.

För andra yrken ger konsumenterna en chans att se företagets personlighet genom att låta konsumenterna se vem de kommer att arbeta med. Om du till exempel är en husbyggare kan du visa din säljare på skärmen. Detta kommer förmodligen att vara den första personen en potentiell kund möter. Att se dem prata om hembyggnadsprocessen, hur resan är och svara på vanliga frågor kan hjälpa den potentiella kunden att lyfta luren.

För att lära känna ämnet har vi alltid våra kunder med oss ​​från början till slut av videoproduktionsprocessen – med början på ett intagningsmöte för att få en känsla för vad de letar efter för att utveckla manuset, tonen och budskapet och även i slutet när vi släpper videon. På så sätt kan vi prata med vårt ämne, få deras tankar och vägleda dem på deras marknadsföringsresa.

För att få konsumenterna att förstå ämnet, hjälpa till att berätta ditt ämnes historia, samt hjälpa dem att marknadsföra sitt företag eller företag – måste du först förstå ämnet. Om du inte förstår deras budskap kommer inte konsumenterna att göra det.

Liza Gangi Heiskell är utexaminerad från West Virginia University och vinnare av National Daytime Emmy Award 2006. Hon har många års erfarenhet av att producera kabel- och nätverks-TV-program i New York City för TLC, Discovery, NBC News och Fox Broadcasting Network.

Jan Gordon

Grundare och VD för curatti.com, Digital Media Strateg, Social Media Influencer och författare

janlgordon

Jag tror att det viktigaste för alla att komma ihåg med något innehåll är att sätta sig i tittarnas skor (eller läsare). Vad lockar först, sedan håller din uppmärksamhet? Vad får dig att vilja dela den där fantastiska videon du just såg?

Verk av banbrytande genialitet eller skarpt tänkande kommer säkerligen att ses om de är av någon som redan är högt respekterad – som Gary Vaynerchuk. Men om du inte har riktigt det namnkännedomen eller respekten, kommer den mest lysande videon inte att nå många ögon om den är lång eller presenteras i föreläsningsform.

Så den bästa strategin är att göra din video kort, så att folk inte "kommer tillbaka till den när de har mer tid". Få kommer någonsin att göra det! Håll dig till ett ämne. Om det ämnet är vittomfattande, begränsa fokus till en aspekt av det.

Informera och använd de mest visuella medierna. Förbereda! Osäkerhet i din röst, om du bevingar den, kommer att tappa tittare i all hast. Och kom inte ut som en sträng lärare! Var varm och engagerande. Ge andra skäl att vilja gilla dig.

Jan Gordon är Top 20 Global Social Media Influencer 2017, en utgivare, författare, digital mediastrateg, grundare och VD för curatti.com.

Erich Franck

Hubspot-certifierad Inbound Marketer

erichfranck

Försök inte att tillfredsställa alla.

Det bästa sättet att se till att din video är effektfull, relevant och användbar är att ha en kärngrupp i åtanke när du gör den. Om den gruppen är för stor måste du antagligen ta en ny titt på dina köparpersonas. Om du känner att du behöver din video för att träffa flera köpare, behöver du förmodligen en andra (eller tredje, etc.) video.

Bättre att göra 2 eller 3 videor som verkligen påverkar flera köpare, än att göra 1 video som "når" dem alla, men som inte har någon bit.

Erich Franck är född i Frederick County med en bakgrund inom digital marknadsföring och kontohantering och är en Hubspot-certifierad Inbound Marketer. Han har haft en närvaro inom varumärkesbyggande, reklam, sociala medier och flerfamiljsbostäder i D.C.-området under de senaste sex åren, och tar med sig sina talanger hem för att ta en roll i att hantera konton här på Digital Bard.

Mark Timberlake

Författare av Social Media Masterclass Course

MarkTimberlake

Fokusera på den typ av video som "Bob", din ideala klient, kommer att svara på .

Mark Timberlake är författaren till den bästsäljande Masterclass-kursen i sociala medier.

Andrew Hutchinson

Ansvarig för innehåll och sociala medier på Social Media Today

socialmedia2day

Lär känna din publik.

Det finns inga definitiva regler för innehåll i sociala medier, det som fungerar för ett företag kanske inte är effektivt för ett annat . Nyckelsättet för att lyckas är att undersöka dem inom din nisch och intressena hos den publik du vill få kontakt med, och sedan formulera en strategi baserad på var du ser en skärningspunkt mellan dessa insikter och ditt budskap.

Andrew Hutchinson är chef för innehåll och sociala medier på den ledande nyhetssajten för sociala medier Social Media Today.

Serena Mastin

President på Pulse Marketing Inc.

PulseMarketingTeam

Vi genomför omfattande forskning om målmarknaden att identifiera känslomässiga triggers och bygga upp handlingen för att få kontakt med tittaren.

Serena Mastin är VD på Pulse Marketing Inc.:"vi skapar uppriktiga varumärkesupplevelser genom att skapa övertygande budskap, dela historier och fånga publiken genom grafisk design, webbdesign, filmning, videoproduktion och reklam".

Adam Vincenzini

En av Australiens ledande digitala marknadsförare

Adam Vincenzini

Publikinsikt – om du lägger ner tid på att förstå vad som får din publik att bocka och identifiera en relevant mänsklig sanning , ökar du chanserna att din berättelse får resonans dramatiskt. Få berättelsen rätt och produktionen av videon som utgång bör vara ett fullbordat faktum.

Adam Vincenzini är erkänd som en av Australiens ledande digitala marknadsförare. Han har grundat byråer och lett globala kommunikationsföretag i en karriär som har sträckt sig över mer än 16 år i både Australien och Storbritannien.

Marko Saric

Digital marknadsföringskonsult

markosaric

Tänk på den publik du försöker nå. Oroa dig inte för att bli viral och få massor av visningar. Oroa dig inte för att driva och sälja din produkt. Sätt din målgrupp först. Fokusera på dem och deras behov som din prioritet.

Vilka frågor vill de få svar på? Vilka frågor vill de ska lösa? Hur kan du bäst hjälpa dem att förbättra sitt liv och sin situation? Att skapa värde som detta för riktiga människor är det bästa sättet att få engagerade åsikter och faktiskt flytta nålen mot att nå dina mål.

Marko Saric är en digital marknadsföringskonsult med uppdrag att hjälpa dig dela det du älskar och bli upptäckt av människor som älskar samma saker också.

Josías De La Espada

VD för Pirsonal

josiasdelaespada

För att göra en bra video måste du veta vem som kommer att titta på den videon, var tittarna befinner sig geografiskt/kulturellt, på vilken enhet, av vilken anledning och när kommer videon att triggas och redo för visning.

Dessutom är video mer effektiv när du skapar den för en individ utifrån den specifika personens behov, gillar och annan insamlad information. När du har undersökt den tidigare informationen och lagt en plan bör du använda all kontextualiserad information så att videon framkallar den önskade reaktionen i tittarens sinne.

Ju mer budskapet anpassas till vem som faktiskt kommer att se videon, desto högre blir konverteringsfrekvensen.

Josías De La Espada är VD för Pirsonal.

Planera i förväg

Briana Booker

Digital mediestrateg och marknadskonsult

Fromgirltogirl

Mitt favorittips för att göra en bra marknadsföringsvideo är detta:bestäm mål för kampanjen, välj statistik för kampanjen och håll dig alltid till en storyboard .

Storyboardet är viktigt eftersom det ger en grund för att göra en konversationsbra marknadsföringsvideo. Se det som ett kaffe- eller brunchmöte med en god vän – du är bekväm nog att bli självsäker men samtidigt redo att ge scoop utan ludd. Du vill komma till saken och se till att videon får resonans hos publiken. Hur resonerar din varumärkesmarknadsföringsvideo med människor? Vet svaret på denna fråga:'Hur kan jag hjälpa dig?'. Om du kan svara på den frågan kan du skapa en bra marknadsföringsvideo.

Jag föredrar att följa storyboards snarare än att läsa från långa guider eller manualer eftersom storyboarden fungerar som en kontroll och balans om du lyfter fram rätt information om din produkt och tjänster. Målet är att skapa ett manus som är lätt att följa och se till att det hjälper din målgrupp.

Briana Booker är en digital mediastrateg och marknadsföringskonsult, som leder entreprenörer över branscher att skapa och genomföra en omfattande onlinestrategi som maximerar deras mediemarknadsföring och PR, inklusive skapande och utveckling av innehåll, användarcentrerad design och utveckling, socialt engagemang och datadriven resultatanalys.

Johnny Eaker

Medgrundare av Cosmic Sauce

johnnyeaker

Ha en strategisk videoplan och någon som hjälper dig att genomföra den planen. Alltför många varumärken/företagare bestämmer sig för att de behöver en video eftersom det är det "heta" just nu utan att tänka på hur det hänger ihop med företagets övergripande mål.

Vilket problem försöker vi lösa och hur kan video ge en lösning? Vilka typer av videor ska vi göra? Vem är vår publik? Varför bryr sig vår publik om detta innehåll? Vad är deras kundresa? Vad är distributionsplanen med dessa videor? Att inte svara på dessa grundläggande frågor kommer att leda till en undermålig videomarknadsföringskampanj.

Också utan att ha någon, vare sig inom företaget eller en byrå, att leda denna videomarknadsföring är också ett säkert sätt för en kampanj att misslyckas. Någon måste övervaka strategin, produktionsprocessen och kampanjmåtten för att säkerställa framgång. Att helt enkelt anlita en lokal videofotograf för att göra en vacker video och placera den videon på sociala medier garanterar inte framgång.

Johnny Eaker är medgrundare och chefsstrateg för Cosmic Sauce, en videomarknadsföringsbyrå i Columbia, Missouri, där han hjälper kunder att skapa sociala mediekampanjer som leder till resultat.

Marc Hobelman

Lead animatör på Flimp Communications, Inc.

Flimp

Allt står i manuset. Se till att du har ägnat tillräckligt med omsorg i skriptstadiet, för även om videor utvecklas under projektets livstid är en stabil grund viktig .

Marc Hobelman är ledande animatör på Flimp Communications, Inc.

Troy Sheather

Videoproduktion och videostrategiexpert

troy-sheather-b2441a11

Jag antar att de flesta kommer att nämna något i stil med Tell a Story. Detta är också en av mina övertygelser, men för att erbjuda något annat kommer jag att föreslå för att planera marknadsföringen av din video .

De flesta gör en video, lägger upp den på Youtube eller Facebook och väntar sedan. Framgångsrika videor blir inte bara framgångsrika av en slump. De är en del av en marknadsföringsplan och den här planen bör innehålla hur du ska marknadsföra detta för din målgrupp. Detta kan vara genom blogginlägg, featureartiklar, marknadsförda inlägg, nyhetsbrev, youtube-kanaler, regelbundna uppdateringar, joint ventures med andra företag etc.

Det är verkligen obegränsat, men om du, som de flesta, lämnar det till endast en marknadsföringsväg eller ännu värre, ladda upp till internet och hoppas att du kommer att bli besviken oavsett hur bra videon är. Planera, skapa, främja, mäta, upprepa.

Troy Sheather är en ledande expert på videoproduktion och videostrategi, baserad i Sydney, Australien. Han har över 10 års erfarenhet av att arbeta med en rad kunder från småföretagare till multinationella företag. Han har en passion för att utbilda kunder om kraften i videomarknadsföring och är exalterad över de kommande åren i denna ständigt föränderliga bransch.

Gregory S Wildman

OVCs grundare och VD

gwildman

Nyckeln till en bra marknadsföringsvideo är att förbereda, planera vad du ska säga och vara kortfattad och rakt på sak . Den genomsnittliga marknadsföringsvideon bör inte vara längre än 30 sekunder.

Gregory S Wildman är grundare och VD för OVC, INC. Gregory har utmärkt sig som en ledare inom den legala marknadsföringsbranschen. Hans djupa kunskap om strategier för internetmarknadsföring har hjälpt många OVC-kunder att hittas i sökresultaten, vilket har gett fler kunder genom sina dörrar.

Logan Hale

Ägaren till V3 Media Marketing

loganhale

Ett väl genomtänkt manus och premiss som tillgodoser målgruppens behov .

Logan Hale är ägare till V3 Media Marketing, ett kommersiellt videostrategi-, produktions- och marknadsföringsföretag. Logan tog sin examen vid UCLA School of Film &Television och har en livslång kärlek till konst, film och musik.

Använd kraften i berättelser

Ian Cleary

Grundare av RazorSocial

IanCleary

Mitt bästa marknadsföringstips är oavsett hur lång din video är, berätta en historia genom den och alla berättelser har en början, mitt och slut.

Början är där du måste fånga publikens uppmärksamhet med något riktigt intressant som de vill höra mer om. Mitten är där du ger kärnan av berättelsen och i slutändan ser du till att du talar om för din publik vad de ska göra med denna information.

Även om du skapar en 10 sekunder lång video måste du berätta en historia.

Ian Cleary är grundaren av RazorSocial och hjälper företag att leverera mer lönsamma digitala projekt.

Whitney Hahn

Managing Partner för Digital Bard

whitneyhahn

Hitta skurken. Varje kund vill vara hjälten i sin egen historia, och varje hjälte behöver en stor skurk. State Farm Insurance har "Mayhem". Mucinex har den där slemkillen. Rekryterare har... alla stereotyper från "Office Space" att kämpa mot. Hur skulle en kund personifiera sin ärkefiende?

När du har identifierat skurken kan du välja hur mycket av en parodi du vill göra den eller om du vill spela den rakt av. Men välj noga. Det kan vara lätt att välja fel skurk.

Till exempel arbetade vi nyligen med en insamlingsvideo för en ideell fond som tar med toppmodern utrustning för upptäckt och behandling av bröstcancer till ett visst samhälle. Det hade varit lätt att göra cancer till skurken men det hade varit fel för det här projektet. Vår skurk var "behandling på distans", eftersom uppfattningen var att du var tvungen att åka till tunnelbanan nästan 2 timmar bort för att få kvalitetsvård för bröstcancer. Genom att korrekt göra "behandling på distans" till den onde killen fick vi tittaren att föreställa sig att de skulle göra ett kirurgiskt ingrepp eller cellgiftsbehandling och sedan behöva ta på sig säkerhetsbältet, sitta i trafiken och hoppas att du är hemma i sängen innan smärtmedicinen bar av. Allvarligt?!

Denna "behandling på distans"-skurken gjorde det mycket tydligt varför en tittare skulle stödja denna fond, och hur den skiljer sig från att stödja andra cancerrelaterade ideella organisationer. Det är kraftfullt, känslosamt och effektivt.

Hitta din skurk så kommer din marknadsföringsvideo att få mycket mer klarhet och genomslagskraft.

Whitney Hahn är managing partner för Digital Bard och leder ett litet, sprudlande nördigt band av videomarknadsförare. Hon skriver, talar och konsulterar om kraften i onlinevideo och integrerade marknadsföringskampanjer. Whitney är också värd för "The Zesty Marketing Podcast", tillgänglig på iTunes, Stitcher och mer.

Reg Sorrell

Videokonverteringsspecialist på Online Videos Perth

regsorrell

Mitt bästa tips för att göra marknadsföringsvideor är ett ord. Berättelse.

När vi säger skapa mycket engagerande innehåll, vad betyder det egentligen? Det betyder innehåll som behåller tittarens/läsarens/publikens uppmärksamhet. Genom att berätta historier, så länge de åtminstone är underhållande, kommer folk att vilja hänga runt för att komma till slutet av berättelsen.

Det är en enkel premiss. Oavsett om du berättar din historia under loppet av en video, eller en serie videor, läggs bara till lagren och nivån av intresse för din berättelse. Kom ihåg att det är ett maraton, inte en sprint, så lägg ner ditt innehåll, berätta historier och var konsekvent. Det i sig är en historia.

Reg Sorrell of Online Videos Perth is passionate about helping businesses take advantage of the worlds insatiable appetite for digital content. Having witnessed the world go video crazy, Reg saw the opportunity to take his extensive TV production background and help business leaders produce engaging video content.

Michaela Alexis

linkedin expert and keynote speaker

michaelaalexis

A good marketing video tells a story. A GREAT marketing video not only tells a story, but transports the viewer into your brand’s narrative and makes them feel like the protagonist.

Your audience member needs to feel empowered, they must feel like the hero that slays their own dragons, no matter how big a supporting role your product/service plays to help them get there.

Michaela Alexis is one of North America’s most in-demand speakers on topics related to LinkedIn and personal branding. Over the past decade has managed the online presence of more than 100 high-profile brands, built her own personal brand to over 150,000 followers on LinkedIn, has starred in an Amazon Prime reality TV show called “The Social Movement”, and recently co-wrote a book called Think Video:Smart Video Marketing and #Influencing.

Pedro Katchborian

content coordinator at Green Park Content

pedro-katchborian

Videos should be real, original and tell a story with a purpose that will resonate with your target audience. There has to be a strong message and a strong narrative throughout and the first few seconds must grab the user’s attention to encourage them to continue.

In a world where attention spans are low and many digital platforms class three seconds as a view, we need to ensure those first few seconds count for something. Like any good story, there must be a beginning, a middle and an end with purpose and originality running through the heart of it.

By making sure you’re creating video content you know people want, you know people are searching for and what will ultimately aim to help, inform and educate, you can keep the viewer there for longer to hear what you have to say. We demonstrate this perfectly in our work for Unilever’s ‘All Things Hair’, the content hub for haircare, tips and tricks, each piece of content is carefully crafted, we know it’s what people want and the results speak for themselves.

Pedro Katchborian is content coordinator at Green Park Content, a global brand publishing agency with offices in London, Sao Paulo, Jakarta and Singapore. To date, they’ve produced more than 50,000 videos, images and articles, and generated over 100 million visitors to client sites around the world.

Julie Revelant

The owner of Revelant Writing, Health Journalist

julierevelant

Like any type of content, marketing videos must tell a story . Before writing the script and creating the storyboard, think about your goal for the video and what your audience needs and wants.

Capture your audience’s attention from the beginning with an idea that takes your viewer on a journey. Inform, educate or inspire them. Give them a behind the scenes look at your business for example, teach them something they would not otherwise have known or couldn’t learn from another type of content. Leave them feeling more positive and uplifted and walk away with an idea and a feeling they’ll never forget.

Breathtaking music, amazing graphics, even celebrities can’t make up for strong, compelling storytelling.

Julie Revelant is the owner of Revelant Writing, LLC, a firm that provides content marketing, copywriting and brand journalism services for the healthcare and medical industries. As a health journalist, Julie has written hundreds of stories for magazines and outlets such as EverydayHealth.com, FoxNews.com and FIRST for Women magazine.

Arnie Kuenn

The founder of Vertical Measures, Digital Marketing Expert, Speaker and Author

ArnieK

Be sure to tell a story in your video .

You want to showcase your own personality or even the “personality” behind the product or service. There is nothing more boring than to watch a talking head spewing information or someone trying to be a reporter. Just try to have fun and relax…while telling a story .

Arnie Kuenn är en internationellt erkänd expert på digital marknadsföring, talare och författare. Arnie founded Vertical Measures, a highly respected digital marketing agency.

Courtney Purchon

Head of Marketing for SproutVideo

sproutvideo

Tell a great story. Stories transport viewers emotionally, prompting them to share. De är minnesvärda, övertygande och inspirerande.

Börja med en krok för att fånga din publiks uppmärksamhet. Bygg berättelsebågen så att den passar din berättelse. Använd bilder och musik för att framkalla olika känslomässiga reaktioner hos dina tittare. Avsluta med en tydlig uppmaning som passar dina mål för kampanjen.

Call-to-action created in Wave.video

You do not need a big budget to leverage storytelling for video marketing. Careful pre-planning will do much of the work for you in terms of delivering an effective end result. Consider your goals for the campaign at a high level, then develop your concept in detail through script-writing and storyboarding. If you are outsourcing any parts of the video production process, make sure your aims are clearly communicated to any 3rd parties, and stay heavily involved in the creative process.

For inspiration, this article contains examples of exceptional storytelling by B2B companies.

For specific pointers, this article will walk you through the 11 key ingredients for building a compelling story with video.

Courtney Purchon is the head of marketing for SproutVideo, a video hosting provider for business.

Michael Wood

The Founder of Helium Video

HeliumVideo

I’ve found the most important thing in video is creating a compelling message through storytelling. Video gives us the capability to show so much more than any other medium which is why users love it.

If you are creating a marketing video, get out of the office and talk to your customers, members, or community members and, if possible, incorporate their stories . At the very least you will learn about how they perceive you and help you shape your message.

Michael Wood is the founder of Helium Videos:“I tell personal, business, and community stories through the lens of my camera, and share them with the world through video marketing“.

Veronica Stoddart

travel editor and content consultant

wanderlust13

Each video should be a perfect little story.

Storytelling is the oldest of all the arts, and there’s nothing as powerful or long-lasting as a well-told story. It connects information to emotions to influence, educate, and inspire – which is the goal of effective content marketing, after all.

Veronica Stoddart is an award-winning travel editor and content consultant with more than three decades in travel publishing. A thought leader in travel and tourism, she provides content marketing solutions for travel clients via her consultancy, VS Content Strategies LLC, and as Chief Content Officer for Percepture, a marketing communications agency.

Summer Felix-Mulder

Co-founder of The Draw Shop

TheDrawShop

To make a powerful, high-converting marketing video, make your customer the hero.

Varför? It’s simple:before your customers can care about your brand, you need to show them that you care about their story. So tell it back to them — through your marketing videos! Take them along on their own “hero’s journey.” That way, your customers will see that you understand what they’re going through and what they want.

From there, it becomes easy to introduce your product or service as the solution to their problems and urge them to take action. Now that your customers know how your offer fits into their story, they will have every reason to pay attention and decide if they want to say yes.

There are lots of ways to make “customer-driven” marketing videos. Here are my 3 favorites:

1. Make a case study video about one of your best customers. Tell the story of how they changed their life with the help of your product or service. Make sure that you paint a vivid picture of the customer’s “before” and “after” and how exactly your offer has helped.
2. Create a character who will serve as a stand-in for your target customers. Someone with a similar background, someone who’s dealing with the same problems. You can also create a character who embodies everything they want to be — someone who’s already struggled and came out on top!
3. Make a video that talks directly to the customer instead of at them. Use the words and phrases they’d use to describe their situation, their fears, and their desired results. It will take some research and a few drafts to nail the tone and the content, but the results will be worth it!

Here’s an example of a marketing video (made by my agency, The Draw Shop) that uses this technique to tell a compelling story:

Summer Felix-Mulder is the co-founder of The Draw Shop, LLC, a video animation company focused on sales, marketing and training videos. A copywriter by trade, Summer believes that marketing and storytelling are everything, no matter what business you are in and that video is an essential storytelling tool to getting your audience hooked on your brand.

Dev Sharma

Founder of WPKube

wpkube

Storytelling is the key to making impactful and more memorable marketing videos. If you ask someone to name a marketing video or an advertisement they remember, they’ll immediately recall a video that tells a heart touching story like the #LikeAGirl commercials made by Always.

People remember stories and ones that arouse emotions like empathy and kindness tend to stick around in our minds for long periods of time.

Or, if you can’t come up with a good story, you can always take a much grandeur approach like hiring Jean Claude Van Damme to do an epic split between two moving Volvo trucks.

Personally, I prefer the storytelling approach to be much easier and less expensive.

Dev Sharma is the founder of WPKube, a WordPress resource site which focuses on WordPress Themes, plugins, tutorials, news, and modifications.

Louie Luc

entrepreneur, internet marketer, blogger and podcaster

LouieLuc

Whether you’re a company or a personal brand, storytelling can do wonders when it comes to video marketing.

Put yourself out there, be honest, stay transparent and speak from the heart. If you’re struggling with something, don’t be afraid to let your audience know about it. If you’re excited about a new business opportunity, spill the beans.

Don’t just tell a story, tell YOUR story. That’s exactly what your customers and followers are looking for. They’re looking for people just like them; they’re looking for actual human beings behind companies or personal brands; they’re looking for stories and experiences to which they can relate.

Louie Luc is (almost) all things digital marketing:entrepreneur, internet marketer, blogger and podcaster at OnlineBusiness.FM. He loves teaching others what he knows about online business while sharing his stories and experiences running his authority and niche sites.

Mordecai Holtz

Content Strategy Coach, Keynote Speaker, Author and Brand Ambassador

mordecaiholtz

Instead of being overtly salesy, an effective video tells a story. Businesses should utilize the emotive power of video by appealing to their customer’s needs and desires.

Mordecai Holtzis the Chief Strategist of Blue Thread Marketing, a boutique Israeli digital agency working with clients that have spanned across 8 countries. He also serves as the New Media Director for the city of Jerusalem’s tourism division.

Bhavik Haria

The Founder of Cincera

bhavikharia

Know your story. This is so simple yet so complicated. The bottom line is every business has a story to share , so make sure that shines through in your video creation process.

Bhavik Haria is the founder of fast-growing video agency Cincera. Cincera work across a wide variety of industries and are constantly innovating new ideas ensuring no videos are the same.

Tamer Tewfik

Video Creator

sqproductions

Find the story first, then LISTEN to where the story leads you during the edit.

Start with the basics. If you selling services or a product, you’ll need to keep the length under two minutes. If you are making a video to inspire people to donate to your organization for a worthy cause, juxtapose the urgency of the cause with the success stories due to past support received. If you have a proven record of great customer service or 5-star reviews of your product, you’ll definitely want to employ powerful customer testimonials in your video. Once you identify the story, you will then be able to produce the footage and find the right resources that will best tell it.

Nothing is more compelling than a well-told story. There’s magic that happens during production. Stories are organic. They have a life and a personality. Pay close attention during production and make notes. People may say something unique, or events will unfold off-camera.

During the edit, following the pre-produced script may feel forced or unnatural. It’s ok to admit that the script may not be the best way to tell the story if you feel the story pulling you in a different creative direction. You need to be comfortable with it and give it a chance. It’s amazing what can happen.

Example:

SJ Periodontics &Dental Implants – Meet the Staff from SQ Productions on Vimeo.

The footage in the first half of the video normally stays on the virtual cutting room floor. It was creatively included in this video because it juxtaposes how nervous people can be before an on-camera interview with how eloquent they can sound when they believe in what they are saying, regardless of the nerves. Following this story resulted in the most powerfully honest and compelling testimonials we’ve ever shot.

Tamer Tewfik uses his creative skills in production to create, as he claims, the best video marketing products possible.

Andrew Lassiter

Digital Strategist and Video Producer

SeaIslandMedia

I firmly believe that ‘the business is the people,’ so conveying the personality and professionalism of the organization is my number one goal when creating video marketing content. Not everyone loves to be in front of the camera, but with good direction I believe that anyone can represent their company in a compelling way that will resonate with viewers.

Technical skills, new camera gear, and editing style are all important aspects of a good creative video, however I believe the most important tip is to be a good director/interviewer and make sure that the narrative comes first , even if that means using a script. There is no substitute for compelling, engaging dialogue when it comes to making a great marketing video.

Andrew Lassiter is a digital strategist and video producer based in Charleston, South Carolina.

Grab the attention right away

Kim Garst

keynote speaker and social media influencer

kimgarstbiz

The old adage “stories sell” is especially true with great marketing videos! Make sure you pull your viewers in with a compelling story.

Your story should “hook” the viewer within the first 3-5 seconds so you want to make sure that you set the stage for the story immediately to keep viewers watching.

Here is a great example:

Kim Garst is a renowned marketing strategist, keynote speaker and an international best-selling author of Will The Real You Please Stand Up, Show Up, Be Authentic and Prosper in Social Media. Kim focuses on helping entrepreneurs grow their business using social and digital media strategies.

Ian Moyse

Social Influencer, Blogger and Keynote speaker

imoyse

Social is awash with content, the 1st step is grabbing attention and engaging the audience.

Making your video grabbing from the thumbnail and the opening scene is key to draw the viewer in. Think of articles or videos you click on, its called “clickbait” for a reason. Then deliver interesting engaging visuals to keep the viewer watching.

Ian Moyse is an EMEA Sales Director at Natterbox, a recognized cloud influencer widely published and used by many leading global technology brands as a Social Influencer, Blogger and Keynote speaker.

Vinay Koshy

Digital marketer, Writer, and Editor

vpkoshy

Focus on crafting the best title and the intro in order to capture your audience’s attention. The rest of the video is important too but the title and intro are what gives you the best chance of getting viewed in an age where your content is probably competing with hundreds of other videos and other content formats.

Vinay Koshy helps brands and businesses use interview style video podcasts to grow their business without wasting time and falling into the content money pit.

Merry Ann Moore

Content Marketing and Communications Strategist

MerryAnnMoore

I could say storytelling, but so often it requires creative concepting beyond the budget of many businesses. A school district tax campaign may just warrant a smartphone, a few clips from students and YouTube’s video editor to get the job done, for example. And some businesses may need salesforce-facing video versus consumer-facing, which also reduces the importance of storytelling.

So my number #1 tip for great marketing video is hooking your audience in the first five seconds , like here:

(which, by the way, is also a great example of product storytelling). Here’s another with a strong visual hook, for a tire company (disclosure:scripted by moi):

Merry Ann Moore is a content marketing and communications strategist. Moore Creative Strategies helps clients sift through the all the latest-and-greatest possibilities with a simple goal:to make your communications both creative and strategic.

Jason Berkowitz

Digital Agency owner and SEO Specialist

jasonberkowitzseo

My favorite tip for video marketing is definitely doing something different/memorable within the first 3 seconds . We all know attention spans don’t last much longer than that so you need to catch viewers’ attention right away.

Jason Berkowitz is a digital agency owner &SEO specialist. Based out of NYC, his agency, Break The Web, focuses on increasing visibility for brands of all sizes.

Judi Fox

Social media content strategist and speaker

judiwfox

Capture the viewers’ attention in the first 3-10 seconds with an editing cut or an “easter egg” type of surprise moment for the consumer to enjoy.

Judi Fox is a sought after social media content strategist with her signature program called “LinkedIn Business Accelerator” and she loves bringing the results and energy into video and social selling strategies.

David Murdico

Creative Director and Managing Partner of Supercool Creative Agency

DavidMurdico

Grab attention from the very beginning! Be funny, quirky or unexpected if at all possible. That’s what we specialize in.

Don’t bore the viewers and don’t make your video too long, with too many verbal/spoken details that can be easily highlighted in text and motion graphics, which shortens the video and makes it more visually appealing.

David Murdico is the creative director and managing partner of Supercool Creative Agency, specializing in video creative, production and social media marketing for startups, brands and businesses worldwide. He’s a contributor to AdAge, iMedia Connection, Hubspot / Agency Post, MediaPost, Business Insider, Business2Community, and many more.

Priit Kallas

Content marketer at FixWillpower

fixwillpower

Focus on the value from the 1st second.

You have to grab the attention of your viewer from the start. Don’t start with 10 seconds of your logo spinning on the screen for “bränding.” Start with the following formula:

1. Ask them an intriguing question with a surprising fact or value that you are going to talk about. For example, “Did you know that *the interesting thing* happens? Do you want to know why?”
2. Next, tell them that you are going to tell them lots of interesting things. For example, “In this video I will help you understand everything about *the interesting thing*.”
3. Now you have to prove that you are going to fulfill that promise. Give them an example of what they are going to get when they watch your video. For example, “For example, *the interesting thing* has these weird properties that give you this value.”

Put it all together into a 10 to 20-second intro that will hook them to your video.

Priit Kallas is a content marketer at FixWillpower. Priit has been working in sales and marketing for more than 20 years. He has built websites that have risen to the top of their niches.

Don’t try to be perfect or too serious

Andrea Vahl

Social Media Consultant and Speaker

AndreaVahlinc

The best marketing videos entertain in some way. When you make the video itself an experience then the video gets watched and shared.

Also, don’t worry about making a mistake. The video doesn’t have to be perfect, just get it out there!

Andrea Vahl is a Social Media Consultant and Speaker and is the co-author of Facebook Marketing All-in-One for Dummies. She speaks and trains all over the world and has appeared in top lists on Entrepreneur.com and Inc.com. She is also a stand up comedienne.

Amy Landino

YouTube series host, author, and speaker

Schmittastic

Stop worrying about algorithms and start creating something you’re excited about.

Your community will find you if you’re patient. If you show more than you tell, you will build a loyal following for life.

Amy Landino is the award-winning host of AmyTV, a YouTube series dedicated to helping women go after the life they want. With millions of views and more than 300,000 subscribers, she is a leading authority on getting digital attention. Amy is a professional speaker, traveling the world to teach businesses how they can get the attention they deserve online and she shares her insights on this in her best-selling book Vlog Like a Boss:How to Kill It Online with Video Blogging.

Dennis Seymour

SaaS Founder and Entrepreneur

denseymour

My advice is different from the norm. My best tip is to actually keep churning out videos.

I’m in different startups, so instead of just taking it slow, planning a content calendar with complex branding and whatever, I encourage the team to just keep making videos. Put it up, share with the newsletter, put it up on social for the week and promote a little bit with paid ads. We’ll get the data of how it’s working and converting into sign-ups or actual users. It’s how we can get better (because you’ll be practicing!) and know what your audience wants faster.

We shoot B-rolls, behind the scenes footages, demos, interviews, flights to meet clients, etc. We compile and document as much as possible just so we’d have footage when needed. You don’t have to use all the footage you have just for the next video you make.

Dennis Seymour is a SaaS Founder and Entrepreneur.

Lilach Bullock

Speaker, Lead Conversion Expert, Content Marketing and Outreach Specialist

lilachbullock

My best tip for creating great marketing videos in 2020? Don’t be boring.

There needs to be some kind of value for the people watching your video:either it’s because it’s telling a gripping story, or because it’s funny or shares some really interesting insights – whatever it is, it needs to be interesting and catch people’s attention.

Not only does this help you get more views and shares but it will mean more people will watch until the end – and see your call to action.

Lilach Bullock is a professional speaker, lead conversion expert, content marketing and outreach specialist. She is listed in Forbes as one of the top 20 women social media power influencers and was crowned Social Influencer of Europe by Oracle.

Christine Gritmon

Social media strategist

cgritmon

Keep it a few notches more exciting than feels natural! If you don’t keep it moving, they’ll keep on scrolling.

Christine Gritmon helps small, local businesses be less intimidated by social media so that they can take better advantage of the incredible community-generating opportunities these platforms offer – all with an eye towards strategy, efficiency, and, most of all, personality.

Rachel Lindteigen

President/Founder of Etched Marketing

etchedmarketing

Stop overthinking it. Your video doesn’t have to be perfect to convert. Don’t let technology stop you from making video.

Rachel Lindteigen is the President/Founder of Etched Marketing. She’s been in Marketing for nearly 20 years and now teaches small business owners how to market their businesses like the pros do without spending a fortune.

Sam Hurley

digital marketer and marketing influencer

Sam___Hurley

Aside from ANYTHING else, just:

• Be yourself, while fine-tuning an ideal persona for your target audience
• Don’t be afraid of being different (experiment and find what works best)

Also:

• Brand videos needn’t be so serious! Inject some personality
• Add effects, music and slick cuts to seamlessly blend everything together
• Spend time perfecting your sound/picture quality (essential for first impressions)

Sam Hurley is a lateral-thinking, people-focused digital marketer — holding solid experience in both agency and client-side settings. He now runs his own global personal branding and influencer marketing business:OPTIM-EYEZ.

Jennifer Sultzaberger

The Founder and CEO of #vidit

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The best way to ensure your business marketing videos will be great and to get the most desirable reaction you want from your audience; is to be sure you start recording while you are in the most positive mindset .

Get your energy level where it needs to be prior to recording. Your positive energy sets the tempo of your video marketing message, which will ensure you deliver the best first impression for your viewers.

Jennifer Sultzaberger has over 17 years’ experience in digital marketing. Jennifer’s invented her patented technology of #vidit, a high-performance video campaign platform. Applying her considerable knowledge of (SEO), pay-per-click (PPC) and social media, #vidit delivers superior targeting and response rates, while lowering campaign cost-per-lead (CPL) for improved ROI.

Martin Ray-Jones

Creative Director of Eden Videos Whiteboard Animation Studio

martinrayjones

Regular video content creates a familiarity with your audience that can’t always be measured easily in likes and view count.

Start making regular video content as soon as possible, and improve as you go. Don’t be a perfectionist about it otherwise you’ll never get started.

The sooner you start, the sooner you can start to build this familiarity with your audience that will pay off hugely in the long-term.

Rand Fishkin, Founder of Moz, once said that his famous Whiteboard Friday series would have been canceled early if they based the decision solely on the immediate results they could easily measure.

Have faith in your video content and be persistent, the results will come in time.

Martin Ray-Jones is the creative director of Eden Videos Whiteboard Animation Studio, and has overseen the production of hundreds of marketing and training videos for a wide variety of companies and charities since 2012.

Ian Anderson Gray

founder of the Confident Live Marketing Academy

iagdotme

Don’t try to be perfect. Embrace the wrong and have some fun.

A great place to start is by broadcasting it as a live video. This way it can’t be perfect. It will be raw and much more authentic. If you can, use a tool such as Ecamm Live which saves the video as a high-quality video as well as broadcasting it live. If not, you can always download the video directly from Facebook or YouTube. Then it’s time to have some fun and edit it.

When mistakes happen, use that as a blooper real at the end or spliced up within the video. Use an online editing tool like Wave.video to where you can add your own royalty-free music and sound effects.

Ian Anderson Gray Ian is the founder of the Confident Live Marketing Academy and helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s an international speaker, trainer, teacher, and consultant. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

Maryrose Lyons

founder of Brightspark Consulting, expert in digital and social media marketing

maryroselyons

Always be happy! Overdo the energy levels, think like a children’s TV presenter, and you will come out well.

Nobody wants to watch videos of people who are not smiling, talking in monotones. They stick around if you are smiling, looking directly at the camera and get to the point fast!

Maryrose Lyons is the founder of Brightspark Consulting and one of Ireland’s leading experts in digital and social media marketing. Great results helping clients win at video marketing consistently and on brand.

Nikola Baldikov

digital marketing manager at Brosix

baldikovn

Basically, when it comes to marketing videos you have two main challenges:describing why your product is the right one for the customer, and to do it in a way that catches their attention. That’s why my best advice for creating a great marketing video is to describe the benefits of your product in a funny way.

I’ve found that humor is by far the best way to captivate your audience long enough for them to learn more about what you’re offering. That’s why we at Brosix created a series of animated videos where we demonstrated the main benefits of our product in a humorous way. We did this by showing potential problem situations you can come upon if you don’t use a tool similar to ours for your communication, and we added jokes and funny parts to the videos to make them.

Nikola Baldikov is a digital marketing manager at Brosix, a secure instant messaging software for business communication. Besides his passion for digital marketing, he is an avid fan of football and loves to dance.

Details make the difference

Andy Crestodina

co-founder and CMO of Orbit Media

andycrestodina

Lighting and microphones are key. If you can’t see it and hear it, it’ll fail for sure. But assuming you’ve got that covered, next pay special attention to the thumbnail. If the thumb is bad, no one will press the play button. That’s another way to fail.

A great thumbnail has a face and the shot is close enough that you can see the whites of their eyes. If they’re too small, it won’t convey emotion. Second, overlay some text to give the visitor an idea for what it’s all about. If there’s no headline on the thumbnail, how will they know what they’ll get if they click? Finally, a slash of color makes all the difference. The more vivid it is, the more likely it’ll be to catch their attention.

Source:Orbit Media

Andy Crestodina is a co-founder and CMO of Orbit Media, an award-winning 38-person digital agency in Chicago.

Over the past 18 years, Andy’s provided guidance to 1000+ businesses. He speaks at national marketing conferences, writes for big marketing blogs and hosts a little podcast.

Derek Doeing

video marketing specialist

DerekDoeingG2

The best tip I have for marketing videos is to keep it mobile-friendly. Over half of all video is viewed on mobile platforms. Keep this in mind as you’re planning the creation and distribution of your video content. If you want your content seen, don’t make your audience come to you, find them where they’re at and optimize your videos for mobile viewing.

Square-shaped videos perform especially well on most mobile devices so do your research and keep factors like this in mind when putting forth your video marketing strategy.

Derek Doeing is with G2.com specializing in video marketing trends and insights. He’s a recent graduate of Iowa State University and a proud son of Chicago. He can usually be found discussing pop music, politics, and digital marketing on the internet.

Nicky Kriel

social media speaker, author, and trainer

NickyKriel

I believe that many businesses get trapped in the belief that they can either produce cheap, but low-quality videos using smartphones and basic video equipment, or they need to pay a video production company to produce expensive, high quality videos for them. My number one tip for producing great video content quickly and inexpensively is to use templates.

Templates provide a great structure for video content and it is easy to customize the template to fit in with your branding by adding your own images and video clips or using the built-in library. Make sure that you add your logo and use your corporate colours to make the video feel like your own.

When I deliver social media marketing training, I introduce delegates to Wave.video and give them a quick 5-minute demonstration on how it works. I then give them about 15 to 20 minutes to produce their own video. I’m always amazed at the quality of videos they produce and how unique each one is even if they have used the same template.

If my delegates can produce interesting videos with minimum instruction and within a tight time constraint, so can you.

Nicky Kriel is an internationally recognised social media speaker, trainer and author of two social media books. She is regularly ranked as one of the top social media experts in the world. She believes in keeping jargon to the minimum, and focuses on giving practical advice, top tips and guidance.

Sue B. Zimmerman

social media educator, speaker, and business coach

theinstagramexpert

The focus is on you and your face when doing video and not the background. When creating videos it’s important to do away with as many distractions as possible and to keep everything on-brand.

Sue B. Zimmerman is a social media educator, speaker, and business coach. She’s also one of the most popular CreativeLive instructors and has been named by Huffington Post – Top 50 Must-Follow Women Entrepreneurs in 2017.

John Gregory

Strategy &Digital Communications Consultant

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When using smartphones for creating video content, always remember to place it in airplane mode before you record. It will cut out cellular background noise interference and avoid any annoying interruptions while you are recording.

John Gregory is a Strategy &Digital Communications Consultant at Opencity Inc. John is prolific on Twitter with up to 10,000 tweets a year on behalf of the International Canoe Federation covering Olympic canoeing.

Adam White

the founder of SEOJet

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Having worked in the film industry I can tell you that there is nothing more important than having really good audio in your marketing videos.

I know it sounds crazy that audio is the most important for video but as human beings, we automatically tune out if audio is bad. On the other hand, if you have great audio and terrible video people will still watch.

Invest in a good lavalier (wireless) microphone and a good microphone that connects to your computer. I personally use the Sennheiser EW 112P G4 lavalier microphone (there are cheaper options that will do the trick) and the Blue Yeti USB microphone. Having great audio will keep your audience engaged in your videos longer.

Adam White is the founder of SEOJet, a backlink strategy software that takes the guessing out of building backlinks. He lives in Arizona with his wife and seven kids. In his spare time, he wrote and directed the feature film Inspired Guns.

Aaron Free

Cinematographer, Editor and Studio Manager at Empire Creative Marketing

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There are many aspects that go into creating an outstanding marketing video. Story, composition, music, color, and energy can all play vital roles in impacting your target audience. Personally I feel that where most marketing videos fall short is in technical precision. Study framing, lighting, and your camera! Know the limitations and strengths of your equipment and use those to create the most stunning visuals you can.

There are infinite resources available online to grow your technical skill set. Study and utilize them to give your client a strong, polished, and professional piece. If you are not the one doing the filming then be sure to properly vet your filmmaker and ensure that they are utilizing proper technique.

Aaron Free is a cinematographer, editor and studio manager at Empire Creative Marketing in the Houston, Texas area. Aaron is a perfectionist when it comes to creating videos. His eye for detail and creative storytelling experience come together to create polished videos for our clients.

Richard Byrne

President of Byrne Instructional Media

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Put yourself in front of the camera.

People want to know who they’re buying from so put your face and voice out there even if you don’t think you have the prettiest face or voice.

Richard Byrne is the President of Byrne Instructional Media, LLC. which manages multiple websites and training programs for teachers including PracticalEdTech.com and FreeTech4Teachers.com. Tech &Learning Magazine called Richard one of their “people to watch” for the future of educational technology.

Connect with viewers on a human level

Adam Franklin

co-founder of Bluewire Media

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My #1 tip for creating great marketing videos is to share information that is useful to your ideal clients, so they can get to know, like and trust you. The secret is to keep it simple and be yourself!

I like the simplicity of talking directly to the camera (usually my iPhone on a selfie stick), and then I speak like I’m talking 1-on-1 with a client. It keeps it authentic and casual, and allows viewers to connect with me and my message.

It doesn’t need to overly produced or scripted, but if you feel more confident with an autocue, by all means use one – there are plenty of free autocue apps you can use.

Adam Franklin is the co-author of Web Marketing That Works – an Amazon #1 best seller. He is also a professional speaker, university lecturer and co-founder of Bluewire Media.

Jessika Phillips

the founder of NOW Marketing Group

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Don’t just create a video. Create an emotional experience with your video. Ask yourself these questions before you get started:

• What is the purpose of the video? Better said, What do we want our viewers to feel, know, experience and leave with from watching the video?
• Who am I envisioning will be watching the video? Knowing your ideal audience will help you select music, messaging, look, feel and purpose. It will also allow you to know if you add in little touches like captions and call to actions.
• Where will the video be hosted? Knowing your audience and purpose of the video will let you know the primary network to craft the video for so the layout is optimized for the platform.
• What images or video will best help you articulate your message for your ideal audience. Having your own video clips and images will help personalize the video and be more relatable.
• Bring the energy! If you’re speaking on video – bring all the energy and personality you’ve got!! The best thing about video is that it’s a humanizer – which means your audience will be able to feel the energy you’re putting off. What will make your audience want to listen, respond and keep them coming back for more?
• How can we make our video craveable? What is the unique aspect of you and your brand that you can add to make it memorable?
• What is your measurement of success and how will you track it? Knowing this ahead of time will help you plan, execute and continue to improve your videos.

Lastly – make sure you have fun! Videos are a great way to build relationships with your audience. If you’re having fun and can feature others in the process it’s a win-win!

Jessika Phillips is a digital marketing strategist and the founder of NOW Marketing Group. The company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot.

Neal Schaffer

keynote speaker, author, and consultant

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Great marketing videos speak to your audience as if they were in the same room with you, having a conversation. The more crafted and slick they look, the more of an advertisement they might look like.

When you connect with someone in a human and authentic way, that content will better resonate with your community and you will be better remembered as well.

Neal Schaffer is a digital and social media marketing keynote speaker, author, consultant, and author of The Age of Influence (HarperCollins, 3/2020), the definitive guide to influencer marketing and understanding why digital influence is the key to online success.

Jacob Cass

graphic designer and branding expert

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Videos have many different purposes but what matters most is making the viewer feel emotion. This not only makes your videos more memorable, but allows your brand to connect with them on a human level.

So when you’re making your next video, think to yourself… what emotion(s) will this make them feel?

Jacob Cass is a prolific graphic designer &branding expert who runs the popular design blog, JUST Creative, which doubles as his award-winning branding &design firm. Jacob helps brands grow by crafting distinctive logos &brand identities that are backed by strategy.

Robert Weller

Content Strategy Coach, Keynote Speaker, Author and Brand Ambassador

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My number one tip for creating a marketing video is to make it a conversation.

It’s easy to simply stare into the camera while concentrating on making no mistake in your cautiously pre-written speech but really it’s a lot more engaging if you treat it like a real conversation – imagining your ideal listener/watcher behind the camera and talking to her directly. It is her after all for whom you’re producing the video so be user-centric in every step you take .

Robert Weller is a content strategy coach, keynote speaker, multiple book author and brand ambassador based in Germany. He focuses on improving companies’ customer experience by optimizing their content design. His experience is based on projects with leading brands such as Adobe, Telekom and Wrigley.

Keep it concise

Larry Kim

CEO of MobileMonkey and the founder of WordStream

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Keep your videos short and concise.

Typically, shorter video clips are more likely to attract attention from viewers than longer ones, especially in social media. The highest-rated duration includes clips that fall from 60-90 seconds.

Make sure you’re able to capture your audience’s attention within that period using high-valued content.

Larry Kim is the CEO of MobileMonkey, the World’s Best Facebook Messenger Marketing Platform and free chatbot builder. He’s also the founder of WordStream, Inc., the leading provider of Google Ads, Facebook Ads and keyword tools used by over a million marketers worldwide. Larry is ranked the #8 most popular author on Medium.

Jordana Borensztajn

Keynote Speaker, Social Media Trainer, Author, and Coach

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It’s 2019 and we have short attention spans. Very short attention spans. (Are you even still reading this? OK, great.)

According to some reports, humans have shorter attention spans than even a goldfish. Now, I don’t know if that statistic is true but it serves as a good warning sign:where and when possible, we should keep our promotional video content short and sweet .

So, grab your video script and planned sequences, and try cutting it in half. OK, have you done it? Grymt bra. Now, try cutting out some more. Trust me, I know it’s not easy. To you, the creator, every message seems crucial and every scene adds to the impact of what you’re trying to achieve. I totally get it. But your audience won’t know that anything is missing. They only see what you show them.

So if you can make a shorter and snappier version that communicates your key messages, with impact, and in less time, then generally it makes it much easier and more enjoyable to digest in this crazy age of endless digital distractions. Plus, whatever you cut can be used to create a second promotional video. So you can repurpose and jazz up the ‘edited out’ content and end up with a two-for-one video content situation. #winning

Jordana Borensztajn is a keynote speaker, social media trainer, author, humourist and presentation skills coach who works with clients to enhance their social media marketing, content marketing, public speaking and creativity skills. Jordana loves dark chocolate, new Apple products and taking selfies with miniature dogs.

Nirav Dave

CTO &Co-Founder at Capsicum Mediaworks LLP

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Keeping in mind the short attention span of most customers, the #1 tip to create a great marketing video is to keep it short, simple, and visually engaging. A shorter video gets more clicks, and it increases the odds of a customer watching the video until the end.

When creating a video, follow the principle of ‘Show, don’t tell.’ This will help you get a better response. Also, to engage users, make sure that the video is informational and not solely promotional. A video should offer valuable information that resonates with your target audience. This will help increase shares and garner higher returns.

Nirav Dave is the CTO &Co-Founder at Capsicum Mediaworks LLP, web designing &website development company.

Address real problems

Florin Muresan

CEO of Squirrly

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Read tons of questions received by your support team, so that when you make the video you’ll certainly address real problems . Your customers will love you for that. Plus, if your customers were thinking about those, it makes sense that your new prospects also need answers to those questions.

Being in touch with your customer service team when preparing your next marketing video is crucial to success.

Florin Muresan is the CEO of Squirrly, helping people go from “Never Found” to “Always Found” on search engines.

Kyle Bailey

SEO, Content, Social and Sales Consultant

thekylebailey

Relevance. The NUMBER ONE wast of energy that I’ve seen from my consultations with small business owners is video.

Why?

I’ll tell you.

Video is expensive. That is, it’s expensive if you do it the traditional way. You can pay upwards of $3,000-$4,000 easily for a 60-120 second video.

It will look GREAT, because there are a lot of talented video people out there, but comparing apples to apples, video is the most expensive form of content, so a swing and a miss on video hurts a lot more than missing on a blog post or other content marketing.

Here’s where the problem comes in:The video is not relevant to the customer’s needs. It’s written from the POV of the business owner, and not the customer. Make a video that is relevant to the core problem you solve for your customer, and you’ll win.

Relevance. It’s king, and it’s always been king.

Kyle Bailey is a SEO, content, social and sales consultant:“I solve problems and tell stories, sometimes in that order”.

Anna O’Byrne

Chief Copywriter at Captivate Content Inc.

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There are many, many great copywriting formulas that work for video scripts. I tend to follow the Ray Edwards one. Introduce the problem &agitate – make the viewer understand that you get what they’re aspiring towards or struggling with . Then, introduce your solution. Back it with proofs (awards, testimonials, stats, etc.). Finally, make an offer and ask for a response.

Every business should have one video with this classic pitch.

Anna O’Byrne is a chief copywriter at Captivate Content Inc.

Raghav Mathur

Co-founder and CEO of Black Shell Media, Author

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Remember the context in which your audience will be viewing your video. They’re not looking for a sales pitch or a self-promotional video. They want to consume native content on the channel they are browsing.

Make sure you tailor your video content appropriately for the channel you are marketing on. Deliver genuine value through your video first, before pushing your sales pitch .

Raghav Mathur is the co-founder and CEO of Black Shell Media, a marketing agency supporting tech and gaming startups. Raghav is a published author and prolific blogger, and has spoken at key events including SXSW and PAX.

Jonathan Aufray

co-founder and CEO at Growth Hackers

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To create great marketing videos, try to be authentic, yourself and provide value in your video. If you try to be too ‘salesy’, your viewers won’t be receptive.

For instance, take a video of yourself with a smartphone, dress casually and give tips/insights that help your target audience. By giving free value first, you’ll receive inbound leads and people will feel more confident to get in touch with you.

Jonathan Aufray is the co-founder and CEO at Growth Hackers. Growth Hackers helps startups, SMBs, entrepreneurs, marketers, and organizations grow with digital marketing and growth hacking.

Jonathan Stefansky

CEO and Co-founder of Viewbix

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The key to making a great marketing video is to turn your elevator pitch into a video . To clarify, the elevator pitch for your business is a simple and clear message that identifies the problem you’re solving and how you’re uniquely solving that problem.

This should be the basis of your marketing video. During the planning and production phases, you should be continually ensuring that this is the message that is being presented to your audience. Although your video will be longer than the elevator pitch, all the supporting content should be focused around this central message.

If you stick to this, then when your viewers are finished watching the video, they’ll understand exactly what you do, how you do it and how it can help them and hopefully lead to a lot more business for you!

Jonathan Stefansky is the CEO and co-founder of Viewbix. He has an extensive background is both sales and marketing as well as technology, working as a leading executive in leading firms like Akamai, Goldman Sachs &Co and IDT Global Services.

Daniel Daines-Huty

chief marketing nerd at Ampmycontent

InboundAscend

All good direct response marketing follows a set structure:

1. Call out to the pain of life before
2. Talk about the life they want after
3. Bridge the gap of how to get there
4. Share your story
5. Remove objections
6. Make your offer
7. Stack the benefits
8. Make the offer again

And that’s it – as simple as that!

Daniel Daines-Huty is a chief marketing nerd at Ampmycontent.

Omar Kattan

Managing Director &CSO at Sandstorm Digital FZE

omarkattan

Make product/service marketing videos that address your customer pain points (benefits not features) and make them short and sweet (15 seconds or less). Don’t forget to include a clear call to action at the end.

Omar Kattan is Managing Director &CSO at Sandstorm Digital FZE. He has over 25 years experience in corporate and branding strategy, marketing communications and advertising, spanning MENA and Europe.

Joe Williams

Digital Marketer and online SEO trainer at Tribe SEO

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I follow Donald Miller’s “one-liner” marketing formula. It comes in three steps:

Step one:The Problem. Is starts by answering “What’s the pain point you help your customer resolve?” It needs to be clear, relatable and something the customer really cares about.

Step two:The Solution. “What’s your unique solution to that pain point?” This is where your product is described in a way that’s different, and/or better than alternatives.

And step three:The Result. “How does your customer’s life look after their pain is resolved?” This is the transformation of what your customer can achieve by doing business with you and the results they can expect.

Joe Williams is a Digital Marketer and online SEO trainer at Tribe SEO. He’s on a mission to make SEO simple, fun and profitable. He’s been featured in Search Engine Watch, the Guardian and Cosmopolitan.

Embrace your brand

Brittany Berger

content marketing consultant

thatbberg

When you’re creating video, brand voice and energy come through even more than in written copy. Which means it’s not something that you can ignore.

While I don’t script out videos word for word, I do outline not just the content, but how a brand voice will impact that content. I’ll make sure ahead of time that the brand personality is clear through things like on-brand jokes, language, and references.

Brittany Berger is a strategically lazy content marketing teacher who helps burnt out and overwhelmed marketers stop doing the MOST with their content, and start using the goldmine of old content they’re sitting on through smart updating, optimizing, and remixing.

Dave Serino

The Founder and Chief Digital Strategist of TwoSix Digital

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The best tip on using video for promotional marketing in today’s social environment is to be sure you deliver your branding, message and call to action as soon as possible within the content . We have always been conditioned to draw the consumer into the experience with compelling imagery and visual storytelling, engage them with a memorable hook and then provide a branded call to action. The average time always ran between :30 and :60-seconds for a standard video spot.

In today’s digital environment, the majority of video consumption is happening within social media applications, on mobile devices and with the sound muted. The average attention span also continues to decrease. So, when developing your video promotions, you must begin with compelling imagery to draw in the consumer – or create a “thumb stopper”, immediately incorporate your branding component in the form of a graphics or content and then work into the engagement hook and final call to action. And, remember the new promotional times have also decreased greatly. It now starts with 6 to 7 seconds on YouTube pre-roll ads and moves up to about a maximum of one minute.

So, the earlier you can visually deliver your brand message and call to action in the video, the more successful your video promotions will be!

Dave Serino is the founder and chief digital strategist at TwoSix Digital. He has been extensively involved in the digital and online marketing process from more than 22 years.

Rebekah Radice

The Founder of RadiantLA, Author

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The best marketing video is one that’s authentic and true to the brand. Too often, I see marketers mimicking what they’ve seen rather than paving their own path.

To build a business online, you must inspire confidence and trust. You can only do this when who you are is accurately depicted in what people see on screen.

That means you have to stop trying to be your competition. Instead, take what you know and translate that into videos that solve a real problem . Ha modet att svara på frågorna som ingen annan på din marknad kommer att göra.

När du verkligen hjälper andra att förbättra deras liv, deras verksamhet och deras resultat... får du en lojal publik och potentiell kund för livet.

Rebekah Radice is the founder of RadiantLA, a premier training and development firm, the author of “Social Media Mastery:A Comprehensive Guide to Strategic Growth”, and creator of the best selling course, “The Smart Guide to Marketing Your Business on Social Media.”

Madeline Johnson

Marketing and Media Strategist

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Show, don’t tell.

Demonstrate your product or service, don’t just use a talking head to explain the benefits.

Madeline Johnson is a marketing &media strategist specializing in health, wellness, fitness, and nutrition.

Include captions

Donna Moritz

Visual Content Strategist and founder of Socially Sorted

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We, humans, watch a LOT (a lot!) of video. But it’s also becoming pretty well known that we watch a lot of that video with the sound turned off too! Being able to quickly and easily add video captions to your videos is super important, from Instagram Stories to YouTube videos (and everything in between).

Lucky for us, it has never been easier to add video captions to video. You can use a tool like Wave.video to add text to match your story or message. Or you can go face-to-camera and add captions afterwards by using a tool or service. Quicc is a great app for doing this via AI (in minutes!). Or if you prefer the popular letterbox style videos, try Splasheo. It’s a great service for getting letterboxed-captions added to videos, with a very quick turnaround.

Either way, add back the captions and give your videos the voice they deserve!

Donna Moritz is a Visual Content Strategist and founder of Socially Sorted, listed by Forbes as a “Top 5 Social Media Blog You Need to Know About in 2019”. Donna helps brands leverage the power of visual storytelling and content strategy in their business and is a keynote speaker internationally.

Krishna De

Social Business and Video Marketing Strategist, Professional Speaker and Educator

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No matter what platform you are using, look for ways to include captions and call outs on your video . This means that the content of your video will be accessible and able to be understood by a larger audience, PLUS it has the benefit of providing the viewer an insight into what the video is about, even if they choose to watch the video with the turn off the sound. Mashable, for example, did a great job with adding neat captions to this video:

This also means that you can use the captions to reinforce your call to action, which can increase leads and sales for your product or service. This might seem complex but there are many resources available for us to use. Here are three ways to get you started in creating captions:

– use video creation software on desktop or mobile that have templates which enable you to add captions as you create the video;

– take advantage of the freely available automatic captioning tools on social video platforms such as Facebook and YouTube (remember to review the captions to correct any spelling errors);

– or if you prefer, you can outsource the production of subtitles to third party providers.

Krishna De is a social business and video marketing strategist, professional speaker and educator. She guides executives, PR and marketing professionals in how to integrate social media, online video and live streaming into their communication plans.

Vivek Raghavan

Co-founder of WowMakers Explainer Videos

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Good thumbnail and text overlay !

Vivek Raghavan is the co-founder of WowMakers Explainer Videos.

Amanda DiSilvestro

Marketing Manager and author

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Honestly, this differs platform to platform, but we started putting captions, or a transcription of dialogue, on our Facebook videos and it really did make a world of difference in terms of our conversion rates.

This has always been a best practice but not something we prioritized, but I wish we had done this sooner!

Amanda DiSilvestro writes digital content that helps businesses grow their website traffic and establish thought leadership through her freelance writing at Plan, Write, GO. She is also a passionate traveler, working as the Marketing Manager for Discover Corps by day.

Promote wisely

Mari Smith

Premier Facebook Marketing Expert

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Repurpose your Facebook Live videos using Wave.video in vertical 4:5 format for use in promotional campaigns.

Craft a strategic plan for your Facebook Live video broadcasts, deliver plenty of good value with great soundbites you can then excerpt. Using a tool like Ecamm Live for your broadcast, you’ll have the HD recording automatically on your hard drive. Select clips, load to Wave.video and create the ‘letterbox’ effect with text top and bottom, add fun emojis and a strong call-to-action.

How to Create a Letterbox Style for Your Videos | Tutorial

Bonustips: you can also do the very same process with vertical 9:16 format for your Stories and create a series of great marketing Story videos for your organic and paid campaigns.

Mari Smith is the Premier Facebook Marketing Expert and is often referred to as “the Queen of Facebook.” Forbes magazine says, “Even Facebook asks for her help.” Facebook hired Mari to teach businesses throughout the US and help create Blueprint certification programs. Mari is a top keynote speaker, corporate social media strategist and brand ambassador for numerous organizations. She is an expert webinar leader, dynamic live webcast host and author of The New Relationship Marketing.

Tabitha Jean Naylor

certified Inbound Marketing Consultant

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For the sake of saving resources, I see a lot of businesses producing one video and pushing it out an absolutely every possible platform. My favorite video marketing tip is to step away from this non-strategy, and instead optimize video content for different platforms.

When you think about it, this really makes sense. YouTube, Facebook, Instagram, etc., all appeal to different demographics. These audiences intuitively crave something different from the brands they interact with online. A one-size-fits-all video marketing strategy is going to fall short in optimizing audience reach.

And what about the segment of your audience that you’re reaching through multiple platforms? They’re going to grow tired of seeing the same video content repeatedly. Differentiating your video strategy based on the platform is a way to keep your brand image fresh and relevant as you increase engagement with your audience.

Tabitha Jean Naylor Tabitha Jean Naylor is the owner of TabithaNaylor.com and a certified Inbound Marketing Consultant with over 15 years of sales and marketing experience.

Stephanie Liu

Digital Marketing Strategist and live streamer

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The key to a successful live broadcast is promoting the show beforehand.

Treat your live stream as an actual event especially if you’re broadcasting to Facebook. Even if fans of your Facebook Business Page receives a notification when you start streaming, you want to give your viewers enough lead time to block out time on their calendars to stop, look, and listen to your show.

One of the best ways to promote your show in advance is to get viewers buzzing before you actually go live. For Lights, Camera, Live, we typically promote a show a week in advance by creating short promo videos of our guests. We’ll update our Facebook Cover with a promo video and create 1-minute teasers to get viewers excited.

Another pro-tip for promoting a show is to create a Facebook Event. In the description, we highlight why viewers should tune in, what the topic is, how the show will impact viewers, and what will happen if they don’t tune.

In addition to creating a Facebook Event, set aside time to create a scheduled broadcast link. You can do this in most third-party live streaming apps like Ecamm and BeLive. When you schedule a live stream, you can promote the permalink to your email list, across your social channels, and share it to the Facebook Event so attendees know exactly where to go.

Remember, if your audience don’t know about your show, they won’t go. Therefore, set your show up for success by promoting at least a week in advance.

Stephanie Liu is a Digital Marketing Strategist and live streamer. She is the founder of Captivate on Command™, owns a boutique social media agency in San Diego, and produces four Facebook Live shows including Lights, Camera, Live®, 360 Marketing Squad Live, and the Midwest Digital Marketing Conference live series.

Keith Keller

Twitter Video Specialist

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Consider some “2 Minute Teasers”.

Twitter allows for up to 140 seconds now and these can be a great way to feed people back to your longer YouTube or LinkedIn videos.

It really is a fantastic way to get additional views on your existing videos.

Keith Keller is considered by many to be one of the world’s leading authorities on Twitter marketing, especially Twitter Video Marketing. He is now regularly invited to speak on podcasts, webinars and telesummits around the globe. Keith has his own podcast series on iTunes called “Crack the Twitter Code” and offers one-on-one consulting to clients all over the world via Zoom.

Ann Smarty

brand manager at Internet Marketing Ninjas

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I am an SEO, so I tend to optimize everything, including marketing videos. I always try to get all of my content assets bring in organic visibility, both in Google search and inside a native video platform (e.g. Youtube search and video recommendations).

I described my process optimizing videos for organic visibility here:3 Ways to Improve Your YouTube Watch Time.

In a nutshell:

• Research your keywords and use them in the video title
• Create unique text content to include into video descriptions using tools like Text Optimizer
• Use keywords and related terms you find in Text Optimizer to come up with both tags and hashtags to use
• Use Youtube Timestamps to put together a clickable table of contents to drive people deeper into the video

Obviously, these are not very exciting tasks to perform is but it needs to be done. After all, keyword research and content creation tasks are likely to be much easier than putting a good video together.

Ann Smarty is brand manager at Internet Marketing Ninjas and founder of ViralContentBee.com.

Laura Lash Fitzgerald

Digital Marketing Expert and Trainer

digitalmarketingexperthouston

There are many elements involved in a good video (audio, strategy, etc.) but if you are going to invest time and money into making a video, be sure to create your own YouTube channel and optimize it.

A video is one of those leveraged activities meaning you make the video once and it continues to work for you , so be sure your YouTube channel is optimized for keywords, links to all of your important sites, and portrays the best image possible for your business.

Laura Lash Fitzgerald is a digital marketing expert and trainer.

Mel Carson

The Founder and Principal Strategist of Delightful Communications

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At Delightful Communications, we encourage our clients to think about the potential ROI from their video work by leveraging different lengths and content slices for different platforms .

When story-boarding video, it’s not just about one version, it’s about ensuring your message will translate across different social channels. What might work on YouTube at a minute in length probably won’t work on Instagram where attention spans are shorter.

Bonus tip:Add closed captions for people watching with sound off and because all brands should be taking accessibility into account with their marketing.

Mel Carson is the founder &principal strategist at Delightful Communications – a Seattle-based Modern Marketing and Digital PR agency. Mel’s mission is to help businesses and their people be more discoverable, shareable and memorable.